McDonald’s has teamed up with Uber’s food delivery service, UberEats to offer home deliver of its burgers from 22 outlets across the capital city and another 10 restaurants in Leeds and Nottingham.
The service is being offered on a trial basis for now and will be available to all those customers who live within a 1.5 mile radius of the restaurant that has been selected by McDonald’s for the deliver service.
The service will be made available via UberEats app between 7 am until 2 am in London and 8 am to midnight in Leeds and Nottingham; seven days a week. McDonald’s will be watching closely and monitoring the smooth implementation of the trial is proving to be popular or not.
Claude Abi-Gerges, a McDonald’s franchisee who has five London outlets taking part in the trial said that the service would offer a totally new level of convenience to fit into their customer’s busy lives. It is the next chapter in getting freshly made, great-tasting food to our customers in a way that the customers prefer it.
Early last year the company said it would experiment with table service and cooked-to-order gourmet burgers at hundreds of UK restaurants, in a bid to head off competition from upmarket rivals. In April McDonald’s said quarterly profits rose by a better than expected 8% to $1.21 billion, despite a 3.9% fall in revenue to $5.68 billion. Operating costs dropped nearly 12%.
Sales at US restaurants open for more than a year have seen an increase by 1.7% in the three months to March 2017. The increase comes after the chief executive, Steve Easterbrook, who is British, launched a strategy that involved slashing overhead charges, weeding out restaurants that are under-performing, offering the breakfast menu all day and switching US restaurants to chicken raised without human antibiotics.
This exclusive service will include Big Macs, Egg McMuffins and Chicken McNuggets in three UK cities namely – London, Nottingham and Leeds.