Post the pressure that built up on Google after many of its top advertising clients pulled out from its network, the search engine giant has said that it will be revamping its advertising policies to give advertisers more control over ad placements.
Google found itself at the receiving end of a massive controversy related to placement of online ads after an investigation by The London Times revealed that ads from many top brands across the world as well as the U.K. government were showing up alongside content and videos that promoted terrorism as well as anti-Semitism.
The investigation and its results built up pressure on the company to address the issues related to online advertisements and their placements – an issue that crops up every few months owing to the range of publishers that are part of the Google AdSense and YouTube advertisement network and Google’s inability to police the content created by each of these publishers and content creators.
Google and time and again addressed these issues through a range of measures including blacklisting of publishers as well as advertisers, content creators as well as strengthening its advertisement platform. In its latest attempt to appease the aggrieved, Google has said it will be revamping its policies to provide more control to advertisers over ad placements.
Google acknowledged that while it has tools and policies in place to tackle bad content, it isn’t always possible to get it right every time. Google has apologized for the latest goof-up and has promised a revamp post an extensive review of their advertising policies and tools.
One of the first steps that Google is pursuing is taking a tougher stance on hateful, offensive and derogatory content. As far as YouTube ads are concerned, the search engine giant says that they are tightening safeguards to ensure that ads show up only against legitimate creators on the YouTube Partner Program and will not appear on those who impersonate other channels or violate the YouTube community guidelines. Further, the YouTube team is also taking a looking at the community guidelines from the perspective of what content will be allowed on the platform and out of that content what will be allowed to be monetized.