Kombucha is a type of health drink made by fermenting tea and sugar using a symbiotic colony of bacteria and yeast. Kombucha is rich in Vitamin-B and glucuronic acid which binds up environmental and metabolic toxins. Kombucha helps boost the natural detoxification process in the body. Also kombucha tea offer benefits similar to probiotic supplements, which includes maintaining healthy immune system and preventing constipation.
Growing incidences of chronic diseases is expected to boost growth of global kombucha market in the next 10 years
Growing incidences of chronic diseases such as high blood pressure, kidney disease, liver disease, diabetes, etc., are key factors driving growth of the global kombucha market. In addition, rising awareness about health benefits related to consumption of probiotics on regular basis is another major factor expected to fuel growth of the global kombucha market over the forecast period.
However, high cost of inventories and distribution of kombucha drinks is a key factor restraining growth of the global kombucha market. Additionally, kombucha brewing process is regulated by the government and have restrictions on the process, which is another factor expected to hinder growth of the global kombucha market over the forecast period.
The recent trend observed in the market is increasing demand for healthy and natural food & beverages. Thus, kombucha being a health drink is expected to witness great demand and help in growth of the global kombucha market.
The global kombucha market is segmented on the basis of type, flavour, distribution channel, and region. On the basis of region, the global kombucha market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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North America market is a dominant player in the global kombucha market and accounts for largest market share in terms of revenue as compared to that of markets in other regions. This is attributed to rising awareness about health benefits associated with kombucha drinks in the region. The market in Asia Pacific accounts for the second largest revenue share contribution to the global kombucha market, owing to growing demand for energy drinks and health drinks in the region. Also, market in Latin America is projected to show moderate growth in the global kombucha market over the forecast period.
Prominent players in the global kombucha market include Whole Foods Market IP. L.P., Townshend’s tea company, NessAlla Kombucha, Humm kombucha, Millennium Products, Reed’s, Inc., Hain Celestial, Revive kombucha, Kosmic Kombucha, and Buchi Kombucha.