Acura is going all-in to market its upcoming 2017 Acura MDX and for that it has created a new ad campaign featuring Beck’s kaleidoscopic psych-hip hop anthem, “Wow”.
Featuring a bold new exterior styling as well as stunning interiors, the 2017 MDX is Acura’s next flagship luxury sport utility vehicle that has been blessed with AcuraWatch – a comprehensive suite of advanced safety and driver-assistive technologies standard equipment.
Acura MDX has been one of the best selling family of SUVs in the US and with this model Acura expects to boost its sales numbers to the next level. Some of the appealing features of the new MDX are larger wheel and tire options, premium features and technologies, more sculpted hood, front fascia, front fenders and revised Jewel Eye headlights, among other that give new MDX an “executive athletic” appearance.
With the 2017 Acura MDX, the automaker is heading in a new design direction which includes the adoption of Acura’s bold and distinctive new diamond pentagon grille. Additional styling updates include new chrome rocker panel trim, a revised rear bumper and skid garnish, and the return of visible dual exhausts with bright finishers. Check out the video of the Acura MDX’s new ad campaign below:
The Ad Campaign
The campaign tells multiple stories of how the new MDX is “Designed to Wow” and will feature numerous consumer touch points with a focus on high-profile video, custom digital and targeted TV advertising.
“The new Acura MDX is a true performance SUV, and this campaign speaks to the ‘Wow’ factor that drivers will experience when they get behind the wheel,” said Jon Ikeda, vice president and general manager of Acura.
Acura has launched an integrated marketing campaign launching today, highlighting the vehicle’s bold exterior design and premium features, including the new “Anthem spot, set to Beck’s kaleidoscopic psych-hip hop anthem, “Wow.”
“Anthem” is all about energy, set to Beck’s latest surrealist smash, “Wow,” highlighting the MDX’s outstanding handling in almost any driving conditions, its performance capabilities and bold new design. The music-driven spot expresses Acura’s Precision Crafted Performance brand direction through the use of vivid colors, and generates excitement and enthusiasm through high-energy music.
Acura is celebrating its 30th anniversary in 2016, marking a major milestone since launching in America on March 27, 1986, as the first Japanese luxury automotive brand. The brand debuted with the Acura Legend Sedan and Integra Coupe and 5-door under the tagline “Precision Crafted Automobiles.”
The tagline evolved into “Precision Crafted Performance” with the 1990 introduction of the first generation Acura NSX.