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Global yogurt drinks market expected key factor for growth is rise in demand for healthy drinks

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Yogurt is a dairy product derived from fermentation of the milk. Yogurt is primarily consumed as a dessert and in various recipes. Increasing awareness regarding the benefits of yogurt as a healthy alternative in the diet is expected to drive the market over the forecast.

Global yogurt drink market is driven by the majorly driven by growing awareness regarding the health benefits due to consumption of yogurt and increasing awareness among people about losing weight. Expansion of retail market in various countries is estimated to be one of the driving factors to the yogurt drink market. The rise in disposable income coupled with changing the life style of the people is expected to fuel the demand for yogurt drink market over the forecast.

The rise in consumption of non-dairy beverages is expected to retrain the global yogurt drink market. Increase in demand for lactose-free products is expected to hamper the growth of yogurt drink market over the years.

The yogurt drink type includes regular, fat-free, and flavored. Growing awareness regarding disadvantages of high sugar intake, which leads to obesity and heart diseases is likely to boost demand for fat-free beverages market. Opportunity to create new products that have low sugar content and fat-free products owing to rise in diabetic population which is likely to have a positive impact on the yogurt drink market.

The distribution channel segment for yogurt includes supermarkets, convenience store, and specialty stores. Supermarket distribution segment is expected to occupy a major share of the global yogurt market in terms of revenue. Growing working population is expected to fuel yogurt drink market. These consumers prefer to purchase goods from supermarkets.

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The regional segmentation includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Asia Pacific is expected to be the largest market for yogurt drinks. The rise in demand is expected due to consumer shifting from sugary drinks to healthy beverages coupled with a rise in milk prices. Europe is estimated to be the second largest market for yogurt drinks. Increasing in consumption of dairy products in developed countries such as Germany and UK is expected to drive the market.

Key players operating in the global yogurt drinks market include Nestle S.A., Danone, Yakult Honsha Co., Ltd., Benecol Limited, DANA DAIRY GROUP, Ultima Foods Inc., Arla Foods amba, Lactalis Ukraine, Fonterra Co-operative Group, and Chobani, LLC.