Google has revealed it won’t be reading your Gmail content any more to serve you ads and personalized content while you are searching for things in Google.
Google won’t stop reading your emails right away, but it will stop reading them at some unspecified point in the next few months. While Google won’t stop serving you ads while you are checking your emails through Gmail, it will make sure that these ads are not personalized based on the content of your emails, but through data it collects about you from other sources instead.
From the time since Gmail was introduced in 2004 with 1GB free storage space for users, Gmail has been funded by targeted advertising linked to the content of your emails. There is going to be consumer version of Gmail in the pipeline with the G Suite version of Gmail that Google offers to businesses: the paid-for option that has never had inbox scanning and now the same feature will be extended to the free option as well.
This scanning services has been criticized around the world by privacy advocates to generate contextually aware ads. The ads in email have been bothering users more than other targeted advertisements found on internet collectively. Users are more sentimental and touchy about the privacy of emails and browsing history.
It is also possible that Google probably has enough data on its users, courtesy of other apps and services provided by Google. So the content of the inboxes are no longer as important as they used to be. Gmail will still be scanned to filter mails as spam or phishing attacks and also offer suggestions for automated replies to email. The Gmail ad policy will be carried out ‘later this year’.