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European Union vs Google apps battle to conclude soon

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According to a European Union’s official, the never ending investigative battle between Google and them is finally reaching a conclusion. The issue referred to will be regulated on whether Google abused its dominant position to get people to use their apps and services over their rivals. The ruling should be drafted and ruled in a couple of months.

The European governing body has walked toe to toe with tech companies for almost as long as people started installing personal computers and other gadgets close at hand, dating back at least to its landmark judgment against Microsoft in 2004. More recently the targets of the investigations have included Apple, for its tax practices, Amazon, for e-book deals; and Facebook and Twitter for hate speech on their sites.

Tommaso Valletti, the commission’s chief competition economist, told a conference organized by the University of Oxford’s Centre for Competition Law and Policy that, “In the next few months, we will reach a decision on the Google cases – Google search, AdSense and my personal favourite and the most interesting one is Android.”

The tech giant is accused of guiding people who use its platforms like search and Android towards picking its own services by promoting them way up in the listing that people are tempted to use Google apps by pre-installing the apps on your phones.EU is worried that this may have distracted people from discovering other available services and apps that may better suit their needs.

Europe’s Competition Commission is examining three separate antitrust complaints against Google, one of which dates back to 2010. With the investigation coming to a close soon, we will have an absolute answer of whether Google’s alleged abuse is punishable or no crime at all. If EU decides Google is breaking rules, the company can be asked to cough up; up to 10 per cent of its annual global turnover for each case.

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