Home Hi-Tech BlackBerry wants to earn from BBM; opens up BBM Enterprise SDK to...

BlackBerry wants to earn from BBM; opens up BBM Enterprise SDK to developers


BlackBerry is eyeing a new revenue stream and in line with that strategy the Canadian company has opened up its BBM Enterprise Software Development Kit (SDK) to developers.

The SDK will enable developers to integrate secure messaging, voice and video capabilities right into applications and services. BlackBerry said in a release that its instant messaging services for communication in enterprise currently do not provide the same level of security and encryption for which BlackBerry is known, putting businesses at risk.

That’s where BBM Enterprise SDK comes in as it will enable developers to leverage the expertise of BBM Enterprise by offering highest-level of security for messages, voice, and video for iOS and Android. BlackBerry said that BBM Enterprise has more than 80 security certifications and approvals to date, which is more than any other mobile vendor.

Some of the features provided with the SDK include secure messaging in chats and group chats, message quoting, retraction, editing, and deletion. In terms of voice and video calls, it provides the ability to accept an incoming voice or video call while app is running in the background, displaying a thumbnail preview of the video call, and allows viewing video call in full screen. Apart from these features, the BBM Enterprise provides encrypted file sharing.

Making use of NOC architecture, the BBM SDK has been built from gounds up with security in mind and designed to meet the most demanding enterprise needs.

“It is globally accessible and provides built-in redundancies to ensure optimal performance, flexibility, QoS and availability for products being built for mass scale,” BlackBerry said in a press note.

The company says that enterprises will be able to avoid upfront investments in hardware infrastructure with its cloud-based model and control operational costs with an affordable subscription-based per-user licensing model. However, BlackBerry has not revealed how much the subscription will cost.

BlackBerry said that they are looking to open up a new revenue stream with a fully cloud-based communication service that is designed to help developers, ISVs, and enterprises meet the most demanding security and compliance requirements.