Disney has decided to pull the plug on its social network for kids – Club Penguin – and instead launch a new mobile based product instead called Club Penguin Island.
In a blog post, Club Penguin revealed that they have been working towards development of an entirely new platform that delivers a far richer experience and this platform – Club Penguin Island – will be launched in March. As a part of this process, Club Penguin will cease to exist on desktop and mobile devices on March 29, 2017.
It all began in 2005 when Club Penguin opened its doors to kids bringing them to a site featuring avatars of animated penguin and providing them a way to play games, chat, and build their home with virtual accessories. Things improved over the course of two years and with 12 million users, the parent company of the platform was sold to Disney for hundreds of millions of dollars. Under Disney things improved by leaps and bounds and a time came when the user base of Club Penguin reached a whopping 200 million.
But as is the case of dwindling user base with many apps, games and platforms, Club Penguin too met with a similar fate and if we are to believe online analytics reports, the Club Penguin site has only 5-7 million users active on a monthly basis. Things in the app regime aren’t looking any better either considering that the rank of the app on Apple App Store fell to a lowly #595 in the Games category and has been having a consistent ranking between 400-500 over the last couple of years.
The world of Internet is a harsh one and that’s primarily because competition is always growing. Multiple apps, games and platforms have emerged since Club Penguin garnered its fame and each of the new services have effectively bit off a heavy chunk of user base off Club Penguin.
To recreate the buzz and bring back its lost users, Club Penguin is being shuttered and instead a new platform Club Penguin Island is being launched. Club Penguin Island promises a uniquely penguin experience, with new features and gameplay and Disney says it will be offering more fun than ever.
Things you need to keep in mind as Club Penguin ceases to exist. The membership for desktop based Club Penguin and the Club Penguin app are no longer available for purchase as of January 31, 2017. From January 31 until March 29, 2017, paid members will be able to log in and continue to enjoy full-unlimited access until their original membership end date. Further, paid member accounts will no longer be charged a recurring payment for desktop Club Penguin and the Club Penguin app. If you are a paid member, you will be receiving an email with further information about membership including refund details. If you do not currently have a Club Penguin membership, you can continue to log in and enjoy the game as you were previously, until March 29, 2017.