Google join hands with Best Buy in Canada; opens four ‘shop within a shop’ space

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Google has joined hands with Best Buy to establish its brick and mortar presence in Canada at four locations in the country including Mississauga, Calgary, Edmonton and Vancouver.

Rather than dedicated shops, Google has opted for a “shop within a shop” space approach at four Best Buy locations in a bid to provide Canadians with direct access to its products. Customers at these four locations will be able to try out a range of Google products including Pixel, Daydream View and Chromecast Ultra. While the move is definitely a huge one for Google, it isn’t the first one considering that it had already opened smaller Google shops in Best Buy Stores earlier in October.

The latest move is part of Best Buy’s Experience Stores and Google will be able to cash in on the redesigned stores by providing its users with an immersive retail space through an immersive super-sized display where they can ‘fly’ over anywhere on the planet through Google Earth, explore what people around the world are searching for and play other fun Google apps.

“We’re proud of the collaboration with Best Buy and their new Experience Stores, particularly as the concept aims to enhance the traditional way of shopping and aligns with Google’s immersive approach,” said Janell Fischer, Director of Retail Marketing at Google Inc. “Google shops bring a whole new way for shoppers to experience and interact with our products, complete with trained Google guides who will be onsite to offer one-on-one tech help.”

In addition to booking 1:1 appointments with Google guides, customers can also take part in hands-on daily workshops to learn the ins and outs of Google tech and sign up for unique and fun seasonal events, led by YouTube creators, popular tech experts, and more.

Best Buy Canada continues to be a leader online, recently being named the Best Omni-Channel Large Retailer for the third time in a row at the Canada Post E-commerce Innovation Awards.

“We’re really proud to bring Canadians together with Google’s tremendous new line of hardware, to experience the latest innovations first hand,” concluded Best Buy President & COO Ron Wilson. “This is exactly why we have redesigned our Experience Stores – to provide the perfect environment for enthusiastic people and bold new technologies to come together.”

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