Piaggio Group has announced its new Ape for Mexico – a move that is a direct result of the Piaggio Group’s operations consolidation plans in South America.
The Group has launched its new commercial vehicle in the new Ape City and Ape Romanza passenger models. According to Piaggio Group, they are going to bring the new Ape models to Peru, Colombia, Guatemala and Honduras, where previous models of the Ape are already available and with versions for goods transport or that can be adapted for used as mobile shops.
The Ape is one of the most used commercial vehicles in South America with transport businesses owners using it to ferry passengers between public transport stations. Further, the Ape has also found immense adoption among small business owners who use it to open mobile shops (mainly selling street food, a trend that is also growing fast in Europe), or small hauliers using the Ape Cargo.
The South American market for three-wheel commercial vehicles, considering the countries in which Piaggio is present, ships approximately 35,000 units a year, with volume growth of 52% in the last 6 years.
In the commercial vehicles segment, in the first half of 2016 the Piaggio Group reported worldwide sales of 94,700 vehicles (94,000 in the first half of 2015) for net sales of 199.1 million euro (197.6 million euro in the first half of 2015). The figure includes spares and accessories, where sales totalled 22.4 million euro (+14.9% from 19.5 million euro in the first half of 2015). Piaggio is the leader on the Indian market in the cargo segment, with a share of 52.8%.
“The Ape is already available in some South American countries,” said Piaggio Group Chairman and CEO Roberto Colaninno, “but, in part thanks to its commercial vehicles, in the past few years the Group’s growth plans in the region have been developed from a long-term perspective, rather than in connection with individual business opportunities. Today we have the support of reliable leading local partners, who are well-established on the market and have an extensive distribution and service network.”